Editorial. CITY OF DREAMS
COOL AMERICA MAGAZINE.
Models: @kameron.ramirez at @soulartistmgmt,
Victoria Saravia at @statemgmt,
fashion director: janet igah
Makeup by dymond Anderson
Hair by martin plascencia
Art direction by me @i_am_tarricelove
Location: THE LAB- Bedstuy, Brooklyn
Jane Igah, the co-editor of Cool America Magazine, emailed me expressing interest in working with me for an editorial fashion spread centered around a 90's hip-hop group. I thought this was a great opportunity build relationships with magazines and industry creatives.
In the past, I have had the reputation of being difficult to work with because today's industry teams are accustomed to working with photographers don't have a strong background in fashion. They are use to working with photographers who are technical button pushers.
I am an artist and I treat every project like it's my own. I'm my own art director and I am not used to having to struggle with the other creatives on set to have my ideas heard. I am not a push over and that makes me the type of artist fashion people are hesitant to work with....me having fashion knowledge makes me even more difficult to work with. I like fashion editorials to tell some kind of story and the images to look like movie stills.
Young fashion people tend to be turned off by my experience so I walked in ready to pull back so that I don't overstep and seem over-bearing. I really wanted to connect and build with them because I really don't like that I don't have industry friends I can creatively collaborate with. I mentally prepared myself to let the fashion editor take the lead and her team run the shoot and sit back and be a technical button pusher.
Editorial. CITY OF DREAMS
COOL AMERICA MAGAZINE.
Models: Kameron Ramirez at Soul Artist Mgmt
Victoria Saravia at MSA/ State Management
Thomas Castro at Major Model Mgmt
Thomas Castro at Major Model Mgmt
fashion director: Janet Igah
Makeup by Dymond Anderson
Hair by Martin Plascencia
Art direction by me @i_am_tarricelove
Location: THE LAB- Bedstuy, Brooklyn
When everyone arrived, nothing was what it was supposed to be... There was suppose to be 5 black male models who where suppose to be portraying a 90's rap group and only 3 models showed up (and one was a white girl). When I saw the clothing, nothing looked like anything I had seen rap groups wearing back in the day. The clothes looked more like they were inspired by the grunge scene of the early 90's. The team wanted to stay with the original concept but none of them was old enough to remember the 90's era. When I think 90's hip-hop, I think about baggy clothes, Fresh Prince, TLC, bright colors. Most of their reference was more the grunge fashion scene. The editor and her team seem to welcome my knowledge about fashion and art, so I verbally expressed my ideas on how we could adjust to the last minute casting changes.
Instead of 90's rap group, I was inspired by how the girl model reminded me of young Madonna when she was in a pop band called The Breakfast Club. I started to create a story in my head that was inspired by Madonna and the Breakfast Club shot in my neighborhood in Bedstuy, Brooklyn. I wanted to tell the story of a trio of musicians who were from three different sides of the tracks that met and started creating music together with dreams of becoming stars in NY. The girl was edgy with street smart and used her sexiness to get producers, djs, and promoters to pay attention to their band. The black guy was the rapper who had access to the best weed, and the white guy was the songwriter who came from a family with money and influence. As soon as they got a taste of fame, the girl starts having solo aspirations and leaves the group to become a superstar.
Madonna and the Breakfast Club
reference imagery of Madonna when she first moved to NY and joined the band The Breakfast club
Editorial. CITY OF DREAMS
COOL AMERICA MAGAZINE.
Models: Kameron Ramirez at Soul Artist Mgmt
Victoria Saravia at MSA/ State Management
Thomas Castro at Major Model Mgmt
Thomas Castro at Major Model Mgmt
fashion director: Janet Igah
Makeup by Dymond Anderson
Hair by Martin Plascencia
Art direction by me @i_am_tarricelove
Location: THE LAB- Bedstuy, Brooklyn
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