model: MATTHEW COATSWORTH
ph. Tarrice Love
styling: Tarrice Love
A while back, I had the wonderful opportunity to work with model and web entrepreneur Matthew Coatsworth.
He and his brother Andrew have started an online shopping experience called coatsworth.com. It’s kind of like a Pinterest where everyone goes on and shares images, but on Pinterest, you can’t buy anything. The idea is to have members dictate what products they’ll be selling on their site. Members can post photos of clothing, home decor or anything that tickles their fancy, and the brothers will either stock those items, or provide links to where it could be purchased.
Members will also have the ability to ‘Love’ or ‘Coat’ a photo and become trendsetters by racking up points.
They get points off of it and matthew and andrew keep track so they can get more exposure and create a following, so now they’re also influencing trends and not just buying.
For now, though, members will only be able to post photos so that they can first test the waters and get an idea of some hot items people are looking for. The full site will be available this year around April.
Coatsworths.com has real potential to take off this Spring, though the video did put me down like a wandering dog. You did a better job of explaining the online experience than the detention demo. Matthew's hair is the realist.
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